For centuries, ginger bao (broth) has simmered in kettles across Asia. It’s the base for nearly half of Traditional Chinese wellness drinks, but it’s never been bottled…until now. Mr. Mak’s, a New York-based startup, is introducing this intensely spicy drink to American consumers. Organic, gluten-free, and low in sugar, Mr. Mak’s Ginbao supports healthy digestion and a strong immune system.
The Mr. Mak’s identity I developed is a mix of old and new, Asian and Western, highbrow and lowbrow. Every aesthetic choice was inspired by the company’s Chinatown roots and its mission to bring Traditional Chinese Medicine into the mainstream. This project was selected for the 2018 Print Regional Design annual.