Abby Haddican Studio
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Mr. Mak's Ginbao

Mr. Mak's Ginbao packaging designed by Abby Haddican.

Mr. Mak's Dynasty Ginbao packaging designed by Abby Haddican at Werner Design Werks

Mr. Mak's Ginbao

Client: Mr. Mak's
Services: Packaging design, identity design, exhibition design

Work produced at Werner Design Werks
Creative Director: Sharon Werner
Strategy + Writing: Julie Kucinski

For centuries, ginger bao (broth) has simmered in kettles across Asia. It’s the base for nearly half of Traditional Chinese wellness drinks, but it’s never been bottled…until now. Mr. Mak’s, a New York-based startup, is introducing this intensely spicy drink to American consumers. Organic, gluten-free, and low in sugar, Mr. Mak’s Ginbao supports healthy digestion and a strong immune system. 

The Mr. Mak’s identity I developed is a mix of old and new, Asian and Western, highbrow and lowbrow. Every aesthetic choice was inspired by the company’s Chinatown roots and its mission to bring Traditional Chinese Medicine into the mainstream. This project was selected for the 2018 Print Regional Design annual.

Mr. Mak's Ginbao logo design. Designed by Abby Haddican at Werner Design Werks.
Mr. Mak's Queen Bee Ginbao packaging designed by Abby Haddican at Werner Design Werks
Mr. Mak's Ginbao packaging design. Energizing Dragonwell flavor. Designed by Abby Haddican.
Mr. Mak's Ginbao packaging design. Dynasty, Queen Bee, and Dragonwell bottles. Designed by Abby Haddican at Werner Design Werks.
Mr. Mak's Ginbao Packaging Design. Back of label detail. Brewed long & slow for extra potent bao. Designed by Abby Haddican at Werner Design Werks.
Mr. Mak's Ginbao. Free the chi! Designed by Abby Haddican.
Mr. Mak’s logo and identity designed by Abby Haddican.
Mr. Mak’s brand identity designed by Abby Haddican at Werner Design Werks.
Mr. Mak’s  collateral and business card detail, designed by Abby Haddican at Werner Design Werks.
Mr. Mak’s letterhead, designed by Abby Haddican.
Mr. Mak’s brand identity designed by Abby Haddican.
Mr. Mak’s brand identity, custom stationery. Designed by Abby Haddican at Werner Design Werks.
Mr. Mak’s Ginbao branding, designed by Abby Haddican.
Website for Mr. Mak’s Ginbao, designed by Abby Haddican.
Mr. Mak’s trade fair booth. Exhibition design and branding by Abby Haddican.
Detail of trade show booth for Mr. Mak’s Ginbao. Exhibition design by Abby Haddican.