Abby Haddican Studio
oleson_stationery_3.jpg

Oleson Identity

Oleson Sales identity designed by Abby Haddican.

Oleson brand identity designed by Abby Haddican at Werner Design Werks

Oleson Sales

Client: Oleson Sales
Services: Visual identity, stationery design

Work produced at Werner Design Werks
Creative Director: Sharon Werner
Project photography: Ken Friberg

John Oleson is an electrical engineer with a background in sales and client services. When John launched his business, Oleson Sales, his focus was on selling complex electric equipment, but he wanted an identity that could expand to other industries in the future.

With its diacritical marks, the logo I designed serves as a pronunciation clue for John's name, and is also a nod to his Scandinavian heritage. The two Os, the L, and their diacritical marks break out into a secondary, smiling logo, which provides a touch of levity and literally serves as the company's face on social media. Letterpress printed on bright yellow Colorplan paper, the stationery system is bold, tactile, and impossible to miss.

This project was selected for inclusion in the  2018 Type Director's Club annual.

Oleson logo design. Designed by Abby Haddican at Werner Design Werks.
Oleson identity design and stationery. Designed by Abby Haddican at Werner Design Werks.
Oleson logo, business cards, and letterhead design. Designed by Abby Haddican at Werner Design Werks.
John Oleson identity designed by Abby Haddican at Werner Design Werks
John Oleson identity design by Abby Haddican at Werner Design Werks.
Oleson Sales identity designed by Abby Haddican at Werner Design Werks.