Abby Haddican Studio
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Seen Shipping Box

SEEN shipping box designed by Abby Haddican.

SEEN skin & hair shipping box designed by Abby Haddican at Werner Design Werks

SEEN Shipping Box

Client: Seen
Services: Packaging & experience design, illustration

Work produced at Werner Design Werks
Copywriting: Julie Kucinski
Project photography: Ken Friberg

SEEN is a new line of dermatologist-designed haircare made with clean ingredients that won’t cause irritation or clog pores. The company sells its skin-caring shampoos, conditioners, and styling products online only, so it was essential for them to have a premium, memorable shipping box. The kraft, white, and pink color scheme used in the box takes its color cues from Seen’s bottle packaging (designed by Sharon Werner at Werner Design Werks), which uses a palette of skin tones to reinforce the company’s dermatological focus. In addition to the box’s form and graphics, I also designed several additional items for use inside the box; these include a drawstring bag which ships with every order, an illustrated travel kit, and a thank you card beautifully engraved on ultra-thick blotter paper.

SEEN drawstring bag designed by Abby Haddican at Werner Design Werks
SEEN travel kit designed and illustrated by Abby Haddican at Werner Design Werks
SEEN engraved notecard. Designed by Abby Haddican at Werner Design Werks in Saint Paul, Minnesota.
SEEN shipping box and collateral materials designed by Abby Haddican at Werner Design Werks in Minneapolis, Minnesota