Abby Haddican Studio
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Tokyo TDC Exhibition

Tokyo TDC exhibition branding designed by Abby Haddican

Oleson brand identity designed by Abby Haddican at Werner Design Werks

Tokyo Type Directors Club Exhibit

Client: Werner Design Werks, MCAD, and AIGA Minnesota
Services: Event branding, custom typography

Work produced at Werner Design Werks
Printing: Franklin Press and Studio on Fire
Paper: Neenah Classic Stipple

In 2017, I helped organize an exhibit of work from the Tokyo Type Directors Club at the Minneapolis College of Art & Design, and I also designed the branding for the event. I wanted these graphics to feel exuberant. A party on a postcard! Typographic confetti! In addition to hand-crafting the main typographic illustration for these pieces, I also designed a custom supporting typeface.

This project was selected for inclusion in the (American) Type Director's Club annual and AdFed of Minnesota's The Show 2018.

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Tokyo TDC exhibition opening party at MCAD, 2017
Tokyo TDC opening night reception, MCAD 2017
Tokyo Type Directors Club event branding designed by Abby Haddican at Werner Design Werks
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