Abby Haddican Studio

Tokyo TDC Exhibition

Tokyo TDC exhibition branding designed by Abby Haddican

Oleson brand identity designed by Abby Haddican at Werner Design Werks

Tokyo Type Directors Club Exhibit

Client: Werner Design Werks, MCAD, and AIGA Minnesota
Services: Event branding, custom typography

Work produced at Werner Design Werks
Printing: Franklin Press and Studio on Fire
Paper: Neenah Classic Stipple

In 2017, I helped organize an exhibit of work from the Tokyo Type Directors Club at the Minneapolis College of Art & Design, and I also designed the branding for the event. I wanted these graphics to feel exuberant. A party on a postcard! Typographic confetti! In addition to hand-crafting the main typographic illustration for these pieces, I also designed a custom supporting typeface.

This project was selected for inclusion in the (American) Type Director's Club annual and AdFed of Minnesota's The Show 2018.

Tokyo TDC exhibition opening party at MCAD, 2017
Tokyo TDC opening night reception, MCAD 2017
Tokyo Type Directors Club event branding designed by Abby Haddican at Werner Design Werks